Due to rapid growth in rising developing countries, the global middle class will see a tremendous evolution in the coming decades. From a current base of approximately 1.8 billion people, the Organization for Economic Cooperation and Development projects that the middle class will number 3.2 billion in 2020 and 4.9 billion in 2030, with 85% of the growth stemming from Asia. This increase will have a profound effect on global consumption patterns, as the purchasing power of the global middle class rises from $21 trillion to $56 trillion by 2030.
The Scowcroft Group offers unique market entry support, political analysis, and regulatory insights for clients operating in a variety of consumer-oriented markets, from technology to consumer staples.
The Scowcroft Group advised a Fortune 500 food company on its global emerging markets strategy. We also advised a large U.S. manufacturer of leisure goods on its Middle East acquisitions.